Who it suits
A local or service business with a website that needs better visibility in relevant searches and Google Maps.
LOCAL GROWTH / GOOGLE VISIBILITY
You do good work.
Help local customers find it.
We help people in your area find your business on Google and improve the path from a search to an enquiry.
WHAT’S INCLUDED
A clearer local presence.
Built a little at a time.
We work on the information customers find about you, the pages that explain your services and the technical details that affect search visibility. You see the work and the priorities in a monthly report.
- Everything in Website Care
- Google Business Profile management
- Google Maps / local optimisation and local SEO
- Keyword monitoring and Search Console monitoring
- Technical SEO improvements and on-page optimisation
- Competitor monitoring
- A review strategy for requesting genuine customer feedback
- One meaningful new or substantially improved SEO page/content item per month
- Conversion improvements and lead tracking
- Monthly reporting and recommendations for the following month
The scope, made clear
One meaningful new or substantially improved SEO page/content item each month. This is ongoing work, not a promise of a particular ranking or a set number of enquiries.
A SIMPLE EXPLANATION
Google has two main ways
to help people find you.
LOCAL SEO / BUILDS OVER TIME
Get found in normal search.
Improve your visibility in Google’s normal search results and Google Maps over time.
- A longer-term approach to local visibility
- Google does not charge for each organic click
- Content and useful business information build gradually
GOOGLE ADS / PAID SEARCH
Pay to appear in search ads.
Pay Google to show your business when potential customers search for relevant services.
- Can bring visibility more quickly
- A separate advertising budget pays for clicks
- Campaigns need ongoing attention and management
Neither approach guarantees a ranking, traffic level or number of enquiries. We recommend a starting point based on your business, website and budget.
A FEW USEFUL ANSWERS
No need to
know the jargon.
The costs, the process and what happens afterwards. Here are the things business owners usually want to know.
See all questionsWhat is SEO?
SEO means improving a website so search engines can understand it and people can find useful pages in normal search results. It involves the content, structure and technical condition of the website.
What is Local SEO?
Local SEO focuses on searches for services in an area. It includes your website, Google Business Profile and Google Maps presence, so customers can find relevant information about your local business.
What is the difference between SEO and Google Ads?
SEO builds visibility in normal search results and Maps over time. Organic clicks are not charged per click by Google. Google Ads uses a separate advertising budget to pay for search advertising clicks and can bring visibility more quickly. Neither guarantees enquiries.
Do I have to buy SEO?
No. You can buy a website on its own. The search setup included in your website package is part of the build. Ongoing Local Growth is an optional, separate service.
Do you guarantee number-one Google rankings?
No. We do not guarantee rankings, traffic or a set number of enquiries. We agree the work, track relevant changes and explain what we are doing and why.
LET’S START WITH WHAT YOU NEED
A clear scope.
A fixed quote.
Tell us about your business and what you want to improve. We’ll recommend a sensible starting point, with the price and inclusions set out before you decide.