Who it suits
A business that wants help with both longer-term Google visibility and paid search campaigns, and can set aside a separate advertising budget.
GROWTH + GOOGLE ADS
Be there when customers search.
With the detail managed.
Website Care, Local Growth and Google Ads management in one optional monthly service. For owners who want practical help with the whole Google picture.
WHAT’S INCLUDED
The website, the search
and the paid campaigns.
We manage campaigns around the services people are searching for, refine the keywords and ad copy, and track useful actions. The work includes the Local Growth plan, so your website and local presence receive attention too.
- Everything in Local Growth
- Google Ads campaign setup and management
- Keyword research and negative keywords
- Ad copy and conversion tracking
- Ongoing campaign optimisation
- Budget and bid optimisation
- Landing-page recommendations
- Monthly reporting
The scope, made clear
Advertising budget is separate and paid directly to Google. Landing-page recommendations are included; substantial new page builds or changes outside the agreed scope are quoted before work.
TWO SEPARATE COSTS
Our service fee.
Your Google budget.
You pay the agreed advertising spend directly to Google. It is not included in the agency fee, and we agree the budget with you before campaigns run.
Agency services / month$1,390 + GST
$1,529 including GST
$1,529 including GST
Google advertising budgetSeparate
Paid directly to Google
Paid directly to Google
No fixed enquiry numbers or guaranteed advertising results.
A SIMPLE EXPLANATION
Google has two main ways
to help people find you.
LOCAL SEO / BUILDS OVER TIME
Get found in normal search.
Improve your visibility in Google’s normal search results and Google Maps over time.
- A longer-term approach to local visibility
- Google does not charge for each organic click
- Content and useful business information build gradually
GOOGLE ADS / PAID SEARCH
Pay to appear in search ads.
Pay Google to show your business when potential customers search for relevant services.
- Can bring visibility more quickly
- A separate advertising budget pays for clicks
- Campaigns need ongoing attention and management
Neither approach guarantees a ranking, traffic level or number of enquiries. We recommend a starting point based on your business, website and budget.
A FEW USEFUL ANSWERS
No need to
know the jargon.
The costs, the process and what happens afterwards. Here are the things business owners usually want to know.
See all questionsWhat is the difference between SEO and Google Ads?
SEO builds visibility in normal search results and Maps over time. Organic clicks are not charged per click by Google. Google Ads uses a separate advertising budget to pay for search advertising clicks and can bring visibility more quickly. Neither guarantees enquiries.
Is Google Ads spend included in the monthly fee?
No. Growth + Google Ads is $1,390 + GST per month ($1,529 including GST) for our services. Your advertising budget is separate and is paid directly to Google. We agree the advertising budget with you.
Do I have to buy SEO?
No. You can buy a website on its own. The search setup included in your website package is part of the build. Ongoing Local Growth is an optional, separate service.
Do you guarantee number-one Google rankings?
No. We do not guarantee rankings, traffic or a set number of enquiries. We agree the work, track relevant changes and explain what we are doing and why.
LET’S START WITH WHAT YOU NEED
A clear scope.
A fixed quote.
Tell us about your business and what you want to improve. We’ll recommend a sensible starting point, with the price and inclusions set out before you decide.